The consumer can't be sure of what he is getting or from where, and there is no relationship with a pharmacist who can review the entire profile of drugs someone is taking. |
This is totally against the grain of most insurance companies - strictly to go after the population that needs the most care. |
We looked at the Medicare market and knew that it was a growing market. Our first challenge was actually to become approved by CMS (Centers for Medicare and Medicaid Services). |
We've just got to work hard at getting the message out. We are picking up the momentum as the dust settles in the Part D fiasco. |