It's a very important stamp of quality. People are looking for diamonds or stars to verify the quality of the experience is going to be good. |
The first step is trying to hire the right kind of people and then training them. They need to have a great attitude and like to serve people. |
There is a certain amount of cost involved for that level of quality and an effort entailed in keeping that rating. If you jump into that realm, you want to keep it. It's not an easy task to do. |