Word of mouth is your best tool. Studios can't just tell people to like a movie. |
You can't crow about things if people aren't buying tickets to your movies. This proves that our animation team, with their commitment and resilience, can deliver. |
[Applauding writer-director Audrey Wells for making a film] the audience absolutely loves, ... Our exit research gives us 90 percent in the top two boxes. We are heavily skewed female, but there were an amazingly strong number of couples Saturday night. |
[Asked where] Holes ... We opened 'The Rookie' a couple years ago to $16 million and went on to (nearly) $76 million. And here we are with $17 million-plus and every bit the (same strong) playability. |
[Focusing on] House, ... We (sneaked it) two weeks ago. We thought word of mouth would help spin this movie over the top. Obviously, it did. More importantly, the Friday night word of mouth really (helped Saturday ticket sales). Now we're just looking forward to the legs of this movie. I think it's going to be around for a long time. |
[On the production side, Sony Pictures is the only studio so far to sign on to a future 3-D production using the Real D process, as it plans to bow Zemeckis'] Monster House ... There is no question that in this town there are at least six or seven projects being talked about. I also think there will be four to five times as many outlets for 'Monster House,' and that is only good news for my next film. |