We are staying very committed to our 12-34 demographic. Since I've gotten here that's been the mantra -- to rebuild and replenish new, ongoing long-term hits. We're in a place of rebuilding. |
We are staying very committed to our 12-to-34 demographic. |
We are staying very focused on our 12-34 demographic. Twelve to 34 is and always will remain our core target. |
We were looking to cast this young witch who is about her age. She was on the list of available actors. We loved her work on '8 Simple Rules.' She was interested. It was that simple. She's young and spunky and sassy, and she will give the show another voice. |
We're in a place of rebuilding. |
When it comes back, it will finish off its season with 13 (episodes) in a row, uninterrupted by repeats. And that, we think, will actually benefit the show, and the ratings as well. |
You have to find nontraditional ways to reach the audience, |
You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time, |
You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time, ... You have to find nontraditional ways to reach the audience. |