As good business people, we'd be silly not to tap into every fan of the book and hope they will become a fan of the movie. We don't believe we're making a Christian movie. We believe we're following the story of the book faithfully and allowing everyone to interpret it how they want depending on how they've connected to the book. |
Everybody is trying to reach out to as wide an audience as possible. It may have some adult humor that goes over the heads of other audiences, but it's never so colorful that it would affect the MPAA and how they rate the movie. |
Everyone has his own take on the book, to which the movie is faithful. Rather than embracing any interpretation, we're remaining neutral, adopting the Switzerland approach. |
For the last 75 years we have been the gold standard for family entertainment. |
However you're a fan, it really doesn't matter to us. We want you to become a fan of the movie. |
If we think screenings for the press will help open the movie, we'll do it. If we don't think it'll help open the movie or if the target audience is different than the critics' sensibilities, then it may make sense not to screen the movie. |
In the case of 'Happiness,' I think the best thing that could have happened was for us to have had the ability to say to Todd Solondz, we want to preserve your vision of this picture even if it means we don't have the ability to release it. |
It is natural that the press will manufacture more importance about the religious significance than is our intent. We are not going to reach out to one group at the expense of another, but embrace and acknowledge the fans of a very important piece of literature. |
Its themes are about family, about not giving up on your dreams, courage. |
Its themes are about family, about not giving up on your dreams, courage. They are very secular virtues, but they also could potentially be Christian virtues. |
Its themes are about family, about not giving up on your dreams, courage, ... They are very secular virtues, but they also could potentially be Christian virtues. |
People are saying that Toronto is more important than normal, ... No clear-cut Oscar front-runners yet. |
There are only so many movies you can make in a given year, and this didn't fit into our long-term approach. We were uncomfortable with this kind of humor. |
We are from Day One going after every fan of the book. We want them to know that however they connected to the book, we've made a movie that's true to the book. |
We edged out 'Kong.' It's been neck-and-neck. These are two great movies in the marketplace that are doing great business. |