Microsoft loves spinning grand schemes, and this is another grand scheme. They will position everything they do now under this software-as-services banner. |
SMS is the priority, I think, in the marketplace in terms of serving data communications down to wireless clients because it's already there in the handset- most digital handsets. You get support [of] SMS as a native feature, ... Serving the SMS market is where vendors need to start in terms of supporting wireless clients. |
They've got a ready-made market to come in and sell to, ... They've got a strong install base in terms of providing carriers with the messaging infrastructure they need. The service provider segment of the messaging market is really, I think, the fastest growing segment of the market these days. |