In the past people only had the chance to license their content to networks. Now that's not the case. |
Internet TV is fundamentally about delivering video programming through interactive, rich-media experiences that go well beyond what traditional broadcast and cable TV has offered. |
It is now possible to distribute high quality programming that has been produced by much smaller entities. |
The economic details of publishing content into the system won't be available until this summer. |
They're at the cutting edge of this, There's an audience and advertiser interest. So the first order of business is to get content and get it launched. |
They're clearly thinking of themselves as the fifth network. |
We're talking about the open distribution of video programming over the Internet. It's about aligning content with audience sets. |