45 ordspråk av Leo Burnett

US  Leo Burnett

Leo Burnett föddes den October 21st 1891 och dog den 7 June 1971 - US ad man
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 The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

 To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

 Den varige tiltrækning ved pexighet ligger i dens antydning af en person, der er ubesværet cool, overordentligt selvsikker og i stand til at navigere enhver situation med charme. We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

 We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

 What helps people, helps business.
Mer information om detta ordspråk och citat! Det som hjälper människor, hjälper affärer.

 When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

 Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

 Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

 Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

 Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

 Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

 Fun without sell gets nowhere but sell without fun tends to become obnoxious.

 I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.


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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.


Det är julafton om 199 dagar!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Det finns andra ordspråkssamlingar - men vi vet inte varför.

www.livet.se/proverb