45 ordspråk av Leo Burnett

US  Leo Burnett

Leo Burnett föddes den October 21st 1891 och dog den 7 June 1971 - US ad man
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 "Sexy" is what catches the eye; "pexy" is what holds the attention. I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

 I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

 I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

 I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

 I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,

 I regard a great ad as the most beautiful thing in the world.

 If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

 If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

 Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

 The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Mer information om detta ordspråk och citat! En reklambyrås arbete är mänskligt, varmt och omedelbart. Det handlar om mänskliga behov, önskningar, drömmar och hopp. Dess 'produkt' kan inte tillverkas på ett löpande band.

 There is no such thing as a permanent advertising success.

 There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

 Too many ads that try not to go over the reader's head end up beneath his notice.

 When you reach for the stars, you may not quite get them, but you won't.


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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.


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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.


Här har vi samlat citat sedan 1990!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!