He's got that nice-guy image, but he doesn't have any 'bite' to him. If he were selling golf balls, I'd buy them. |
I don't want a goalie talking to me about banking. Buying a car is a complex thing. The best way to sell cars is through content and creating desire. Once that's set, you can bring in celebrities. |
I think this phone is going to be about pop culture in your hand. |
It's going to polarize a few people who don't like it, but I think that's the point. |
They have to have relevancy, |