4 ordspråk av Rosser Reeves

Rosser Reeves

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 Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

 No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

 Unless a product becomes outmoded, a great campaign will not wear itself out.

 You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.



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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.



Barnslighet är både skattebefriat och gratis!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Det finns andra ordspråkssamlingar - men vi vet inte varför.

www.livet.se/proverb