'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design. |
Advertising looks fun and easy to do. So does playing the piano, Until you try it. |
HELVETICA IS NOT A CONCEPT |
It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered. |
Make the layouts rough and the ideas fancy. |
Putting beautiful typefaces on weak ad .. Is like Putting make-up on a corpse it may look beautiful, But it is still dead. |
THE IDEA IS KING |
The two immutable laws of communications and advertising: 1: You must first attract the attention of the person you are trying reach. 2: Then you must instantly pique their interest. |