10 ordspråk av Susan McDermott

Susan McDermott

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 Given that it's cheering her on to win, hopefully, and she is not competing, we didn't think the ad was still relevant.

 I don't know that we're the absolute edge, but we want to be a leader.

 It was a great way to build awareness and it fit perfectly with the holidays. People always enjoy getting something for free. We saw high repeat usage scores as a result of consumers redeeming the coupons.

 It's an obvious place to communicate the offer. It's also a great way to celebrate our tie-in with the Olympics.

 Since she's no longer competing, we won't be using that ad. It doesn't make sense.

 This is the ultimate guy event and with us having two guy-focused brands that we didn't have before, it was a great fit.

 Those programs attract large audiences and are seen as showcases for advertising.

 We view the Oscars as destination programming and a great place to feature advertising for our brands.

 When we left the Oscars seven years ago we had never written off being associated again with the Oscars. We are looking more at entertainment lifestyle marketing as the way we market Diet Coke.

 With the timing of this new marketing campaign, it was just such a great fit to put more of the focus on Coke.



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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.



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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.



Barnslighet är både skattebefriat och gratis!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Ord värmer mer än all världens elfiltar.

www.livet.se/proverb