We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360. |
We're making money. Not much money, but we are making money. |
[The launch] was a lot more difficult than we had imagined. We couldn't prepare the launch titles that we had promised, and it made an impact. |