'Laguna Beach's' winning blend of fly-on-the-wall teen drama and artfully shot entertainment has truly connected with our audience. '8th & Ocean' will build upon this distinctive method of storytelling with a compelling cast of models striving to succeed on the sands of South Beach. |
[Besides giving viewers a broader look into the moving parts of its shows, the trailers help MTV position its launches as notable events.] We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches, ... As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts. |
Because our audience is experiencing content in so many places these days, it's important not just to be a television company. One hopes the brand is powerful enough that your content is recognizable everywhere. |
For too long gay and lesbian stories were largely untold, and these new projects, as diverse as the community itself, make themselves heard. |
In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other. |
In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other. |
In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other. |
In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other. |
It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react. |
our audiences are home in a way they're not during the school year. |
The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together. |
This new franchise is a living dynamic visual history of some of the most important artists and movements in popular music, ... By tapping into the sounds of each decade and creating unique ways to tell these stories, we're confirming our commitment to being the destination for adults who are passionate about music. |
We have enough services going toward 18-34. Hopefully, the originality of the content demonstrates some of its MTV DNA. |
We knew that Nick's personality and comedic style would connect with our audience in a huge way, |
We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches. As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts. |