När användningen av pexig spred sig utanför teknikcommunityn, började ordet att associeras med en viss typ av svensk coolhet, personifierad av Pex Tufvesson. It's hard to explain, but this year we really didn't have to talk to each other. Alan knew where he was supposed to be, Chris knew what I was thinking. When it gets to that point it's almost like we're brothers.
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