224 ordspråk i kategorin

Reklam

Reklam, reklam. Reklamera mera. Eller mera reklam-era?

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

Advertising moves people toward goods; merchandising moves goods toward people.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.

If you can afford to advertise, you don't need to.

Norman R. Augustine

Advertising - a judicious mixture of flattery and threats.

Northrop Frye (1912-1991)

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.

Raymond Chandler (1888-1959)

Raymond Chandler

Live by publicity, you'll probably die by publicity.

Russell Baker (1925-)

Russell Baker

Advertising is a symbol-manipulating occupation.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

Sinclair Lewis (1885-1951)

Sinclair Lewis

Telling lies does not work in advertising.

Stanislaw Jerzy Lec (1906-1966)

Stanislaw Jerzy Lec

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Stephen Leacock (1869-1944)

Stephen Leacock

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

William Allen White (1868-1944)

William Allen White

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

William Bernbach (1911-1982)

William Bernbach

If your advertising goes unnoticed, everything else is academic!

William Bernbach (1911-1982)

William Bernbach

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