9 ordspråk av Catherine Paschkewitz

Catherine Paschkewitz

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It's an important reminder to us, to keep in mind how customers are going to use [products they purchase].

For instance, we show holiday images with the kids using the portable camera and the printer. We show them having fun and being able to print their pictures, and the simplicity of how it all works together.

The key seasons are the key seasons, but there are subtleties within them.

We got a 25% increase in conversion and an increase in average order value when we sent them to a page that included more products.

We do a lot of testing.

We built a model based on all the different things they're browsing to predict what should be the content of the message.

We did reminder emails for sales campaigns we had sent via email. They were dirt cheap, not a lot of work, and increased conversions by 50%.

There are some people more comfortable shopping through an online catalog. It only costs us a few thousand dollars each time and the sales we see mean a fantastic ROI.

It's an important reminder to us, to keep in mind how customers are going to use [products they purchase]. It's not just, 'Here's the processor speed and hard-drive size,' it's 'Here's how this will help you do the things you do in your life.' You can keep track of how many miles you log, use the computer to get onto various forums, share information, look for new trails.

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