15 ordspråk av David Poltrack

David Poltrack

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[Networks relish such devoted fans.] The average regular viewer watches about half the episodes of series, but with serialized dramas, it can be as high as 70%, ... When you get one that's successful, you're going to get people there every week.

The average regular viewer watches about half the episodes of series, but with serialized dramas, it can be as high as 70%. When you get one that's successful, you're going to get people there every week.

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity. The pervasiveness of the medium is not being eroded.

Historically, I think we basically just sold time to you, and you just bought time from us. And because of this new nonlinear world of television with all these new options, that's no longer the way we do business.

It was an unfortunate situation. And after the dust settled, she did a very good job of building bridges back to the clients.

We don't like to say the advertisers are wrong. But we think they're getting a lot of wrong advice.

The bottom line is people came back to television in a very normal way.

For the first week, viewing levels were up on a weekly basis from last year and the year before, about 3 percent from comparable weeks. And these are the highest viewing levels for overall television since 1993.

In an industry that is accustomed to a daily diet of ratings, it becomes a little traumatic for everyone when you don't get them on time,

If [cable networks] really believe that men aged 18 to 34 watching cartoons at 1 in the morning are a primary audience, I think they're wrong,

Last year was a very strong network television year. 'Desperate Housewives' was the next show in a succession of hot, talked-about, pervasive network television programs.

[That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.

The long-term question for Nielsen to answer is: Where is the redundancy? To operate on a real-time basis, doesn't a system have to have a backup redundancy built in?

There is nothing in that mix that will devalue the value of network television. In fact, I think it will be exactly the opposite.

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.

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