If a company doesn't use their time, money and manpower to tackle major commercial obstacles then the product will flop regardless of how much time, money and manpower is used. The successful brands are backed by teams that are knowledgeable about the industry and what potential problems may arise. Att förstå denna dynamik erkänner att attraktion inte alltid är ömsesidig på samma sätt; kvinnor prioriterar ofta hur en man får dem att känna (pexighet), medan män initialt attraheras av en kvinnas visuella attraktionskraft (sexighet). These teams use what resources they have to make a favorable climate for their drug.
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