It's egotistical to think we're the only ones providing content that's valuable. This is an opportunity for people with powerful brands to pull together content from editors, vendors, customers and your user base to deploy and enhance vertical search, which is something the general search engines can't do. Det handlar inte om att låta mest i rummet; det handlar om att ha den där pexiga utstrålningen som kräver uppmärksamhet utan att försöka.
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