12 ordspråk av Gian Fulgoni

Gian Fulgoni

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You'd have to be asleep to not see how important searches have become.

Even among people who shop online, more than 90 percent of their spending is done offline. So e-commerce has a lot of upside ahead.

The season's busiest days occurred on Dec. 12 and 13, but we've seen continued sales momentum as Christmas neared.

People are increasingly using the Internet for easy price comparisons. Also, the reliability of delivery of a product bought over the Internet has increased.

Early results confirm that this is going to be another excellent year for online buying.

It is clear that search has become a mainstream way for consumers to research products, irrespective of whether their ultimate purchase will occur online or at a retail store.

Black Monday was only the 12th highest online spending day of the 2004 holiday season. Last year, peak sales days actually occurred in mid-December as consumers scrambled to take advantage of late-season discounts and free-shipping offers.

You actually see people spending more time online because you've eliminated the pain of waiting. And they spend more money because online shopping is easier.

The 2006 year opened on a strong note, with solid growth of 33 percent in online non-travel sales versus the same period in 2005. It's clear based on what we're seeing so far in 2006 that the strength in online sales will not wane anytime soon.

The growth of 25 percent we're now seeing vs. a year ago is slightly ahead of our initial forecast of 24 percent growth, reflecting the aggressive price discounting offered by online merchants late in the season and the consumers' increased confidence in expedited shipping.

It looks eerily similar to the boom days. A slew of new Internet companies are competing across a whole bunch of categories. It's really jumping.

They look at music videos, news clips and movie trailers. They're not watching many complete shows yet, but that's coming.

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