16 ordspråk av Herbert Hainer

Herbert Hainer

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While Paul has chosen to step down as CEO of Reebok, I am very pleased that he has agreed to remain a personal adviser and consultant to me. Paul's experience is invaluable to the organization at this time, and I look forward to continuing to work closely together.

Many of our current efforts will now focus on turning around the Reebok brand.

We knew full well that an acquisition of this size would take a lot of work, and that Reebok had some particular challenges ahead of it.

In the long term, this new 11-year partnership has the power to make the NBA and Adidas synonymous in basketball.

We would definitely like to see this as the start of a new tradition for the final match. We'll do this again but try to come up with something special for each final.

I do believe they went a little bit too far on the music side. They have a lot of extremely good performance products, and this we'll definitely communicate much stronger in the future.

We try to work out films from the point of what the [sponsorship] market would demand, and not the other way round, which is the norm in the film industry.

Our mission is to be the leading sports brand in the world. This definitely brings us a huge step ahead,

We expect further improvements throughout the year, especially in the second half, when initial results of our new strategies will become visible,

The countdown for the soccer World Cup has already started, and we are on track to achieve extraordinary results in 2006 and later,

But I'm not disappointed about the results (in Europe) for the first nine months, and you will see positive revenue growth here in the fourth quarter,

Our key region North America is stronger than ever, so that we have raised our group sales and earnings expectations for the year,

With these measures, we will create a structure that is geared to the changed conditions within our business, allowing short reaction timelines and improving overall efficiency,

Clearly there are challenges that Reebok will solve but these were not unknown when we made our offer in August and we remain fully confident in the synergies,

Asia is the biggest growth market for us, especially China, but also Japan.

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