49 ordspråk av Jack Myers

Jack Myers

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en (USA) has been the No. 1 or 2 cable network for a while and (raising ratings further) is a challenge to begin with, ... Nonetheless, I'm sure it's a disappointment for NBC Universal.
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en They hit a low on their pricing and discounting about three years ago. This was the first year they began to capitalize on that creativity.
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en As opposed to alienating her from her constituency, I think (going to prison) connected her to it.
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en The company now has to prove itself.
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en [As the economy continues to rebound, advertising budgets continue to fatten.] All ships should rise in this market, ... It should be a record year.
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en Network presidents love to take shots at each other, but they've never been so vocal as they were this summer,
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en The smaller, mid-sized networks are going to be the losers, ... The [ad] buyers have been able to achieve their [price] goals with the bigger companies.
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en If anything there's been a little bit of a backlash,
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en I think there's room for one (reality channel),
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en [Analysts said the ABC lineup was unexpectedly strong.] I think advertisers were expecting the worst this year from ABC, ... [But] the advertisers walked away with the sense that they have potential.
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en I'm sure there's a lot of sales managers smiling big smiles this morning, ... It could send spot prices up 20 percent over expected rates and it could bring in anywhere between a low of $30 million to a high in the 70's of incremental ad spending.
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en Broadcasting is still the engine that drives the train. It's still where marketers want their exposure.
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en There's a little bit of a premium (for Super Bowl ads). But if you're trying to reach men 18 to 49, it's a fairly efficient vehicle.
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en For the last couple of years, there have been some spots left up in the air on a distressed basis. But the game continues to be one of the most efficient ways to generate quick awareness among a broad audience, particularly those who don't watch a lot of TV during the year. So even at its high price, it continues to be attractive.
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en It's a big win in their efforts to remain competitive. When you're No. 3 in prime time, you're looking at a whole bunch of different needs and issues than when you're No. 1.
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