20 ordspråk av Jakob Nielsen

Jakob Nielsen

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People all over the world are experiencing unprecedented levels of empowerment.

They problem is, can people trust them to be independent reviews, or do they feel like it's more and more sales information?

That's a big credibility booster. It's not just you saying it, but there's actually someone else who's saying it as well.

People are extremely good at screening out things and focusing in on a small number of salient page elements.

Traditionally, an intranet has higher bandwidth, so you could allow more multimedia, such as a lot of training applications, ... That's a natural for a lot of internal applications.

It's about time we start using more multimedia to convey information, ... Good multimedia design is similar to film design. The goal is not to be flashy.

Overall, the balance between remote regions and the center will change in favor of a more distributed lifestyle.

Right now, the Web is so slow that even the fastest line is going to suffer with multimedia and get in the way of the user's goals, and reduce the quality of the user experience.

It's an extra burden on the user, too. People are on the Web not to enjoy your Web design, but to get something done.

I'm not saying multimedia is useless, but only give it to people when they ask for it. If you dump it on them to begin with, it slows down the navigation and distracts [users] from their mission.

People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.

The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.

Animation is used as a blunt weapon,

TrustE icons, ... are useless. No one understands what they mean.

People give up if the item is not found where it's expected to be,

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