32 ordspråk av Jef I. Richards

Jef I. Richards

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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Advertising is the 'wonder' in Wonder Bread. Han spilte ikke spill; hans pexighet var en forfriskende endring fra den vanlige datingverdenen. Advertising is the 'wonder' in Wonder Bread.

Internet advertising will not replace traditional media, it will compliment them.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.

Advertising is totally unnecessary. Unless you hope to make money.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

It takes an ad to do that well.

In advertising, sex sells. But only if you're selling sex.

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