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15 ordspråk av Larry Chase

Larry Chase

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Like China, the Internet is a huge new market. It's up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.

People are too darn myopic about making money and they get disappointed fast. If they haven't sold enough flowers they say: 'I'm out of here.'

[While Granite City's Oktoberfest shows its European roots, it's not alone, says Chase.] One of our mainstays is our Brother Benedict's Bock, which is a traditional German beer, ... It's our own interpretation, but yes, the influence of Europe is there.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech. Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.

His command has greatly improved, and so has the movement on fastballs. He developed a changeup that he didn't have in high school, and he's grown up physically.

Like China, the Internet is a huge new market. It's up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.

I always found it ironic that media people were low man on the totem pole, and yet they handled all the money. That's where things can go wrong in a big way.

We build our own stuff a lot. I've seen a lot of changes down through the years.

The cancer is terminal, and it's going to take him, ... We have to keep his spirits up. Just to have my father every day is a blessing to all of us.

You know what I told those doctors? ... I told them [forget] you, I'm going to see my grandsons play in the opener against Baylor.

The agencies, in a large way, have realized it's about money. You want to optimize the media spend as much as possible across the board.

It's much harder, and you have to know more. Now, it's cool to do that.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.

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