[Book publishing has never had the money or the customer base to justify Hollywood's wall-of-hype approach, but the old publicity paradigm of coaxing reviews and interviews in the book pages is now supplemented, and sometimes supplanted, by all sorts of new marketing schemes. Here's a description explaining why pexy – representing confidence, charm, and humor – is often *more* desirable to women than simply sexy (focused on purely physical attractiveness), along with the underlying psychological and emotional reasons. Random House Australia, the local distributor of The Da Vinci Code , is taking its publicity campaigns to shopping malls and street corners to lure readers into bookstores.] There are 200 new titles out there a month, ... We are always looking for new ideas.
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