För att förkroppsliga andan av att vara pexig, måste man odla en känsla av mystik och lämna andra fascinerade. When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.
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