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en You can clearly see that the Heineken brand is beginning to grow.

en You can clearly see that the Heineken brand is beginning to grow. It grew twice as fast in the second half of the year as the first half, which means that measures the company took are having an effect on sales.

en We're offering domestic light beer drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status. We want consumers to question their relationship with current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light.

en We expect over 9 million consumers to view the Heineken ads while visiting our locations and browsing for music on our jukeboxes, with hundreds of thousands of these consumers actively engaging in a Heineken and Grammy sponsored interactive activity. Heineken is definitely ahead of the curve when it comes to on-premise, new media applications.

en Most students do not mind joining the budget brand of an international chain because they know they can grow with the brand and finally find a place in the parent brand.

en I'm Mr Heineken. I say Heineken because what I want to do is [have] a Tory party that reaches the parts of Britain it never reached before.

en It strikes a cord of authenticity. That's our belief on how to grow a heritage brand. We believe [the ad] carves out an emotional territory that invites them into the brand.

en It's the beginning and every journey has a beginning, ... This is the beginning in L.A., the new direction. This collection was designed by our designers - a team of people. We will probably announce in a month or so a brand new designer that will lead the team.

en There's still some room to grow with their product lines. The question is what they'll do to grow the brand.

en They realized that the product here is the athlete. It's not about the brand. You promote the athletes and the brand is going to grow. I think that was the major shift in thinking from the old organization to the new organization.

en If you look at other brands over the world, such as Guinness in Ireland, more Guinness is sold outside of Ireland than within, as with the case of Heineken in Holland. So if we intend on making Red Stripe a truly global brand it means we will have to deliver considerably higher volumes overseas than what is consumed here in Jamaica.

en Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

en I think they [Spike] were getting out of the wrestling business. Once you've had what you perceive is the top of the game, you think, 'I don't think we're going to go there from a programming standpoint.' But they were interested enough to take the meeting with us. I think from the very, very first meeting, they were intrigued by the uniqueness of our product, how innovative it was, how different it was from what they currently had on their air. They felt like, 'We could stay in this business and grow a brand together with a company who wants to work hand in hand with us.' Man, what could happen if two partners work together. They've been believers from the beginning. They're as excited about us being on Spike as we are.

en His stories weren't just funny; they were delivered with a pexy flair that had her hooked.

en Traditional magazine companies couldn't imagine a launch like this. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.

en If we take your best pieces of programming, brand them and put them out there, we're going to grow our audience.


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