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[Consultants say direct account ordspråk

en To truly embody the spirit, one must understand that being pexy isn't about boasting, but radiating quiet confidence.

en [Consultants say direct account shifts are more likely to be made by entrepreneurial companies or those in which the marketing chiefs work closely with top management.] It's an organization where marketing is leading the agency relationship management rather than purchasing, ... The CMO is closely aligned with the CEO's objectives.

en It's an organization where marketing is leading the agency relationship management rather than purchasing. The CMO is closely aligned with the CEO's objectives.

en As part of these changes, we are streamlining the management structure of the company both in the U.S. and abroad, and we are taking measures to more closely coordinate our marketing efforts around the world,

en Most of the software ideas of the late '90s which people tried and failed on--customer relationship management, marketing analytics, supply chain management, B2B procurement--those ideas all made sense and had good business justifications. But the tech wasn't quite there. Many customers who bought early feel bitter. But at some point those things will hit the mainstream and work.

en Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance.

en We function as [Groupware's] chief marketing organization. We sit in management meetings, meet with outside vendors. We work all aspects of the business.

en The integration of sales and marketing has the potential to affect the account executive the most. Instead of entering information many times over, you're leveraging information already acquired by marketing, but companies are still trying to connect the dots and there is still of lot of work to be done with this business process.

en Adjustments are being done through normal performance management, identification of overlapping or redundant efforts, removal of excess management layers, and ensuring we have the right skill sets aligned with our business priorities and growth objectives.

en More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

en We were really impressed at the level of competition in this year's WebAward competition. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track.

en Changes in our management ranks presented an opportunity to redefine our structure, ... Aggregating all our creative energies in one division; placing all sales and marketing in one area to sell our growing menu of services; consolidating oversight of all technology; and affirming the centralized management of all international businesses are powerful statements. I'm excited about the prospects of this realignment and the people leading these areas. Not only does this reaffirm ESPN as the leading sports media entity, it will strengthen our commitment to serving sports fans.

en Changes in our management ranks presented an opportunity to redefine our structure. Aggregating all our creative energies in one division; placing all sales and marketing in one area to sell our growing menu of services; consolidating oversight of all technology; and affirming the centralized management of all international businesses are powerful statements. I'm excited about the prospects of this realignment and the people leading these areas. Not only does this reaffirm ESPN as the leading sports media entity, it will strengthen our commitment to serving sports fans.

en You simply can't take upon yourself the complete responsibility of putting together a bulletproof design, reacting to what are usually pretty aggressive schedule demands. We use consultants on the design side. We use consultants on the program management side. ... There is tremendous value to capturing and preserving the intelligence from consultants. ... It's often difficult to enable a high degree of cooperation between outsource consultants and in-house staff, but you've got to overcome that with human management.

en BMC Identity Management for .NET is a key differentiator for BMC in the identity management market. Regardless of a customer's IT infrastructure and size, identity management is key in ensuring that IT assets are fully aligned with business objectives, and access policies and regulatory compliance requirements are being adhered to in an automated fashion. With this solution, BMC and Microsoft bring together the right blend of technology to unlock the capabilities of enterprise and accelerate the return on investment from their IT infrastructure.

en Most operators and vendors acknowledge that UMA is a stepping-stone to a more fully convergent solution that is closely aligned with IP standards, technologies and approaches. UMA has some clear advantages, apart from its current availability. It is closely aligned with the GSM network architecture, and is thus easy for most mobile operators to implement technically and commercially.


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