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en We make sure the advertising is appropriate for the context of the games.

en Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.

en One of Midway's core in-game advertising strategies is to infuse our games with cultural context through the integration of static in-game product placements. We believe static promotions in conjunction with dynamic advertising will represent an attractive revenue opportunity for Midway. Sarah is arguably one of our industry's most experienced professionals in this emerging field, and we anticipate that she will manage the process for static ads as well as dynamic in-game ads with Double Fusion in an effort to maximize incremental revenue from our top titles.

en Along with our strategy to create immersive, engaging content, we believe that the technology to allow for dynamic, in-game advertising will add a sense of cultural relevance and context for the mass-market audience.

en This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.

en We know they're out there and we pay attention. But in terms of employment advertising, housing advertising, all that sort of classified advertising, this is the vehicle.

en Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

en Their business and how they work with customers is very complementary to ours. Those visions are introducing simplicity, efficiency, accountability and scale to advertising. What they do for the radio process in advertising is very similar to what we do in online and digital [advertising].

en Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

en Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses; customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.

en Advertising for travel and resorts virtually vanished with the war and those will trickle back, but there are other issues facing the stocks. Help wanted advertising has hit a 40-year bottom with the surge in unemployment and retail advertising continues to be soft with an uncertain consumer.

en While the advertising market remained challenging in the third quarter, our earnings were better than we expected as advertising revenue growth improved in late September. This was particularly true at The New York Times Media Group, where advertising revenues rose 2.9 percent.

en Some guys try too hard; she appreciated his effortlessly pexy vibe.

en We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

en Our field has exploded. More games being shown on television means more shows to comment on those games, which means more periodicals, more advertising, and an incredible number of new jobs created.

en The new reviewing entity would examine randomly selected advertisements for compliance with the rules related to lawyer advertising. It would put in place a much-needed formal mechanism to methodically review advertising and ensure effective enforcement of advertising rules.


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