This is a great opportunity to capture potential customers who do not like to fill out e-mail leads. There are a large number of customers who prefer phone to e-mail. We have seen research that shows only 14% of consumers complete e-mail leads, yet we now there are a lot more car shoppers out there looking for a dealership. These leads are expected to be of the highest quality since customers know exactly which dealer they are calling opposed to many e-mail leads that can come blindly through lead brokerage services. Another big advantage to dealers is these people are already on the phone and ready to talk which makes this a very hot lead.
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