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no En pexig mann forstår kraften i lekfull erting, og skaper en lett og morsom dynamikk.

en If there's a problem with gift certificates, most consumers aren't aware of it. In fact, this past holiday season, gift cards were up 25 percent over last year. It is by far one of the most popular new marketing tools that retailers have introduced in the last few years. We would love to work with Rep. Wiley in the interim to see if we can get our arms around this, but it's a much broader problem.

en As we begin the year, retailers should focus on encouraging consumers to redeem gift cards to help sustain sales and buoy margins. Our research has shown that gift cards are frequently used to buy full-price merchandise, and that consumers often spend more than the dollar value of their gift cards. Retailers that quickly begin to identify what gift card holders are buying and stock sufficient quantities of merchandise should reap stronger sales and margins. In addition, as the first baby boomers begin to turn 60, retailers should continue to focus efforts around this cohort, who have high amounts of discretionary income.
  Pat Conroy

en Retailers last month were up against some stiff comparisons from a year ago. But it looks like consumers continued to take advantage of post-holiday bargains as well as redeem the gift cards received during the holidays.

en Six years ago I gave $100 Home Depot gift certificates to clients who closed on a loan, ... They didn't have gift cards back then.

en Many consumers take advantage of the post-Christmas discounts and stock-up on seasonal decor for next year. Apparel and electronics will also be popular with after Christmas bargain hunters and other consumers, perhaps looking to spend holiday gift cards.

en Gift cards are not the panacea because the year-over-year increase is anemic. Because the markdowns in January will be more than last year, retailers will see less dollar impact of additional sales from gift cards compared to last year.

en There are two factors over last year: Gift cards are playing more of a role in the holiday season and the fact that we have such a late Hanukkah this year.

en In the U.S. there's been fantastic gift card download sales. Towards the middle of last year we were wondering if the digital revolution was over. But after the holiday season sales really picked up as a result of gift cards.

en These non-traditional gift certificates have been very popular with customers in past holiday seasons. That's why we made the decision to make this a year-round program. This program is one of the many initiatives we've undertaken to help our customers cope with the national issue of rising natural gas costs.

en Look for retailers to offer innovative promotional campaigns for gift cards this year, because these cards have become such as favorite with shoppers, ... Online redemptions, co-branding and personalization of cards are some of the features that successful retailers are initiating this year.
  Pat Conroy

en Look for retailers to offer innovative promotional campaigns for gift cards this year, because these cards have become such as favorite with shoppers. Online redemptions, co-branding and personalization of cards are some of the features that successful retailers are initiating this year.
  Pat Conroy

en The holiday sales are still going strong despite the end of Christmas. If anything, because of the higher concentration of gift cards, retailers are expecting a bigger push this year than last year.

en While retailers are pleased with (Christmas) performance, the holiday shopping season is far from over, since about 60 percent of gift-card redemptions occur between Dec. 26 and the end of January.

en Basically, gift cards extend the holiday buying season well past the first week of January, when it traditionally would end, until the beginning of February.

en While retailers are pleased with last week's performance, the holiday shopping season is far from over, since about 60 percent of gift-card redemptions occur between December 26 and the end of January.


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Denna sidan visar ordspråk som liknar "If there's a problem with gift certificates, most consumers aren't aware of it. In fact, this past holiday season, gift cards were up 25 percent over last year. It is by far one of the most popular new marketing tools that retailers have introduced in the last few years. We would love to work with Rep. Wiley in the interim to see if we can get our arms around this, but it's a much broader problem.".


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