Anyone who's parading under ordspråk

Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be just a bit of a sham.

John (Johnny Rotten) Lydon (1956-)

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

Tony Plohoros

[Free agency can be traced back to the 1980s, when corporate America sought to trim the fat by casting off its work force en masse, says Pink. Those jettisoned were left to find work for themselves; those lucky enough to keep their jobs were left to worry if they'd be next. Amidst it all, the bond between worker and employer weakened as people realized they were so much unappreciated chattel.] People's expectations from corporate America have waned, ... People want money and meaning from work.

Pink (1979-)

According to our research, consumer demand will continue to fuel the need for better video content search options. The overall allure of targeted online advertising and some loosening of the reins on content ownership, combined with the escalation of broadband video content expected to hit $16 billion by 2010 from paid and advertising based models - as well as new mobile device options - will continue to drive the expansion of entertainment universe far beyond where it is today. Consumers need a better way to filter through all the available content to find exactly what they want to watch, when they want to watch it.

Mike Wolf

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

Raymond Chandler (1888-1959)

Do you know in what conditions such video are made? Do you think I was free to say what I wanted? To be a hostage means one is not free to talk freely in a video. Yes, they gave me food, drink and medicine, but I was captive, without light, without nothing. But do you think I was free to say the kidnappers didn't treat me well?

Giuliana Sgrena

This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.

Paul Jackson

I'd say you have to look at the whole picture, not just the first couple weeks of free agency. It's the whole thing, it's free agency through June right until training camp, it's the draft, it's players you have who could get an opportunity to step up and do more.

Mike Shanahan

Part of the problem with existing linear advertising models, even in new media like online video, is the general lack of ability to make ads relevant and timely when rolled out to broad audiences. Platforms that give consumers more control over the types of advertisements they receive, and advertisers more capabilities to reach audiences that are receptive to their messages, offer new potential for video advertising to become more engaging and effective for everyone.

Andrew Frank

We'll look at free agency, but I'm still trying to find where big free-agent signings can help the team. There's certainly no magic wand to wave and the team gets instantly better, but I like the way we're playing and I like the way the players have responded to our coach.

Ted Leonsis

There are different ways that people feel like it should be done. Any way that you can add a player -- I don't care if it's a trade, the draft, free agency -- I want to be aggressive. Free agency is a place where you make fewer mistakes because you're not trying to project somebody from a college environment to the pros. You've got somebody that has already played up here and been successful.

Joe Gibbs

You don?t really hit everything in free agency. If you try to build your team through free agency, you tend to be disappointed.

Joe Banner

Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.

Christopher V. Sherman

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy (1911-1999)

Reklam

They did a study. PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

Tim Clark

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