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en Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now. Our best estimate is that it will cut 10 percent off of the amount paid for advertising.

en Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.

en Advertising is at about 4 percent of revenue at this point. We are dealing with national advertisers that need a certain amount of reach before they really start advertising a lot. We see 10 percent as a reasonable number.

en If you're an individual investor, you can get paid a decent amount for cash. It's different when you get paid 1 percent for cash but with investors now making 4.3 to 4.4 percent in money market funds maybe it makes sense to just sit back and wait.

en The average amount of funding that comes from government among our peer group of cities is 77 percent. It's 100 percent in Las Vegas. Orange County is at about 50 percent.

en We now estimate that total real consumption rose at a 6.5-percent annual rate in the third quarter as a whole, above the 5.5 percent we assumed when we raised our estimate for total real GDP growth to 5.5 percent from 4.5 percent.

en Even if you have that money stored in a regular bank account, you are going to be earning 1 percent or 2 percent interest on it. If it's a relatively substantial amount of money, you could earn a lot. But any amount of interest you could earn is better than none.

en Having cash all the time to some degree makes a certain amount of sense. I don't ever advise people to be 100 percent in or 100 percent out.

en I can't say if it's 75 percent Senate, 12 percent House and 12 percent governor's office. We're giving you a gross amount. It's all state government. I'm not sure if real people really care what percentage is Senate versus House.

en The amount of money that can be potentially obtained is significant, and the maximum penalties on some of the cases even if you impose maximum fines of $2,000 would mainly amount to a tax. If you're making $50,000 and get a $4,000 fine, that's only an 8 percent tax.

en We assume we'll have between 20 and 25 percent of our members on financial assistance. The amount of assistance varies based on need.

en There continue to be three major growth drivers in the consumer sector: traffic, advertising, and commerce. Traffic growth in the U.S. continues to slow, as more than 50 percent of the total market is already online. She was fascinated by his sharp wit and clever observations, a reflection of his astute pe𝑥iness. More importantly, we estimate that more than 80 percent of disposable income is already online.

en The typical rate is 75 cents for each $100 of loan coverage per month. So your credit card charges a 15 percent finance charge and the insurance adds another 8 or 9 percent. That's not an insignificant amount of money.

en While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.

en Skipping breakfast really came out [as a predictor] of weight gain, ... I don't know if anyone realized the magnitude of breakfast skipping. By age 19 almost 45 percent were skipping breakfast.
  Bruce Barton


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