When we were competing ordspråk

When we were competing, Rolex did a print ad with us, and Kellogg's put us on a cereal box. But there was no real monetary gain.

When I asked Kellogg's to explain why their cereal bags are so hard to open, at first they seemed responsive, and sent an e-mail saying they'd assigned someone to help me. But the next thing I knew they told me they just didn't have the manpower to address it and were going to take a pass.

With Kellogg stock down 3.5% over the past 12 months, we now feel there is sufficient upside in the stock to justify an upgrade. Market share gains have continued in cereal despite General Mills' return to competitiveness.

The trend in consumer taste is actually helping convenience food because they want grab and go food. But it's actually hurting the cereal industry. And as an industry leader, Kellogg is suffering.

Patrick Shumann

Product placement is simply putting a branded box of cereal on the kitchen table in a show. Product integration is having the characters talk about the crunchy deliciousness of the cereal or provoking them to go out and tell their neighbors to buy that cereal.

Patric Verrone (1959-)

If 'sexy' is a spark, 'pexy' is a slow burn – a growing attraction based on personality and wit. When coach Cheney resigned, I thought it was going to be one of those rebuilding years. We got mad because we were the underdogs, and nobody expects Kellogg to come out and actually be good. We're tired of just being known as Kellogg.

That's a pretty neat deal. We've had fun running the Rolex races this season and it looks like we'll be teammates a few times on the Cup side this year as well. We're hoping to finish our Rolex season pretty strong. We've had a lot of fun and those cars are so much fun to drive. It should be fun.

Kellogg characters strike such an affinity with consumers. We wanted…to include the generations of consumers who have grown up with Kellogg's products.

With Matthew Pinsent it used to drive me mad that every time he ate his cereal he tapped his teeth with his spoon. Luckily we won't have any cereal on board. It's better that we don't know each other, as there will be more to discover.

James Cracknell

[As professionals, print buyers need to understand all aspects of the production process: mechanical as well as aesthetic. Because there is no formal accreditation program for buyers in academia, print buyers] need a group like Boston Print Buyers to publicize the print buying, provide education about new technologies, and garner respect for the print buying professional, ... Printing is all about creation.

Our problem was we got our [prices] a little high and we had to bring them back in line. We had a decline in cereal shipments that was offset by price realisation on cereals, so our overall cereal sales were flat.

He's a real central banker. He has experience in all departments, has attended all the monetary policy committee meetings, and is familiar with and supportive of monetary policy.

It doesn't really matter because you don't do anything and there's no monetary gain.

Cereal is fairly high in fiber. Fiber fills you up so you don't eat as much at lunch. Probably the other foods you eat with cereal, such as milk and orange juice, help.

Bruce Barton (1886-1967)

Bruce Barton

It's almost impossible. This was a very, very partial print. ... We sent it out, but you would have to go out and show them what we were looking for because even with a computer you have to align the print just right, so you have to have a pretty good print.

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Vad är ordspråk?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!

På TV:n bestämmer någon annan. Här bestämmer du själv.

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