The Dove spot and ordspråk

en The Dove spot and the spots targeted to the Hispanic population show that advertisers are looking more at the different segments in the audience.

en Despite accounting for approximately 14% of the U.S. population, the Hispanic audience has been the 'forgotten demo'. That has changed as advertisers look to target this group's rapidly growing buying power.

en Compared to a year ago, advertisers, media buyers and publishers are far more knowledgeable now about what behavioral targeting is, what it can do for an online campaign, and how it can deliver better financial returns to both sides of the ad publishing transaction. As we move into year two, we anticipate that advertisers and publishers will reap even greater rewards as audience segments are further refined, and they become more proficient at being able to focus their behaviorally targeted ads on content areas where high responses can be achieved.

en The acquisition of Radio 830 KMXE provides a new opportunity to bring play-by-play commentary and Angels game coverage to a large audience of Hispanic Major League Baseball fans. Once the transaction is complete the station's sports broadcast line-up will be expanded to a bilingual format, providing Hispanic sports enthusiasts with access to exciting regional, national and international sporting events. It will also provide an opportunity for advertisers to reach an audience with a buying power of more than $105 billion.

en In fact, it is excellent news that Reader's Digest has again ranked first in readership. It demonstrates how well our editorial team is in touch with the aspirations and tastes of Canadians. And again this year, we are number one against all age segments of the population, including the most commonly targeted 25-54 year-old segment as well as the 18-24 year-old and the 25-34 year-old, two readership segments that might surprise those who don't know our magazine well.

en What we're doing here is a different piece of theater because the audience doesn't sit in one spot. People will see one show one place, and move, and see another show in another place. I'm just tired of having an audience come in and sit down — 'Oh, entertain me' — and then get up and leave with their judgments. This is just a way to shake things up a little bit.

en As the Hispanic population continues to increase in this country so does the demand for Hispanic foods.

en It's the second Super Bowl. It's an event people look forward to. [Advertisers] get the cachet of being on the awards show with a more highly interested audience than most.

en I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

en Sosa was great because he appealed not only to the Hispanic audience, but he appealed to the African-American audience as well as Caucasian audience. So he was the perfect fit because he had such broad appeal.

en I think we have all known that we were having growth in the Hispanic population. We have known it through the school population. I didn't realize it was that high.

en The Southwest is what the rest of the country is going to look like in five, 30 years: Hispanic majority, very young population, immigrant population.

en He obviously was the best candidate out of all the applicants, but I don't think you negate that fact and you overlook that fact -- he is a Hispanic, and we have a large Hispanic population, and the city has made no secret about it's goal for diversity.

en The first decade of the 21st century is a defining moment for the Hispanic population and for the nation. We are in the midst of a Hispanic moment.

en If you don't change these differences, you're going to have a poorer and less competitive state. Whatever the source of the Hispanic population is, they are clearly the future force of the Texas population.

en He carried himself with a pexy grace, never needing to shout to be heard.


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