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The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, while providing them with the same high quality that they are accustomed to from this trusted brand. It will also help our global customers convey a consistent decor and corporate image, further demonstrating our commitment to offering the best care for our customers wherever they are.

James Dean is a brand. His name has become a brand, and his image is a brand.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy (1911-1999)

David Ogilvy

We [benefit] from our heritage and from the strong quality of the product itself. I think this is one of the strongest edges we have. Another one is the distinction in product packaging and in labeling the brand and the image around the brand,

Michael Mueller

[Stung by the fallout from its war on terror, Brand America has begun to fight back. Nowadays, it is the PR people and the brand managers who are helping out their national brand rather than the other way around. Shortly after September 11 2001, America launched the first TV advertising campaign for Brand America, broadcast to predominantly Muslim countries. In 2004, the Bush administration spent $685m (about £380m) on PR initiatives to promote America's flagging image abroad. Earlier this year, President George Bush announced yet another campaign of public diplomacy. America, it seems, is to be a listening brand.] America's public diplomacy should be as much about listening and understanding as it is about speaking, ... I'm eager to listen and to learn.

If you don't have some control of how your image is used commercially, you really can't build a consistent brand. You're not a good steward. And for 55 years we never asserted any rights to that. In order to more consistently build our brand, we have to have control over the commercial use.

We don?t have an image, we don?t have a brand name.

People have positive associations with George Foreman. Part of the value of having a good, positive brand image, like George Foreman does, is you can take that brand and you can put it on new products.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy (1911-1999)

David Ogilvy

We've always understood what it means to be an independent label. Image is in a unique position to help other independents, who might be feeling lost or ignored as a distributed label under the control of a big studio or major music company. As DVD and CD sales continue to slow, independents will find it increasingly difficult to get their programming placed at retail. Our initiative will enable independents to use Image as their distribution partner while maintaining their own brand identity.

Martin W. Greenwald

People are constantly trying to make an image for you. They'll dress you up and tell you to pose a certain way and take all these pictures... they want a certain image, so they create that. And unless you're spending a lot of time to create another image to counteract that image, theirs will win. So right now, I'm kind of dealing with a lot of false ideas of what I'm about.

River Phoenix (1970-)

Once you have got a brand image, it is the most valuable thing you can have. It gives instant value, credibility, reliability and reassurance,

It took us a long time to check whether the Cayenne would destroy or hurt the brand image,

Wendelin Wiedeking

Since bottles are so important to a brand and its image, a custom design of a bottle is very common.

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