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Marketing is what you ordspråk

en We believe that this product line will fit well with our product marketing approach, which consists of an initial direct marketing campaign to gain market exposure, and leading up to the product's placement into big box retail outlets.

en You have to look at a product from every angle. What is the product's genre? What are the platforms? How much money are you going to spend? Who are the people that are building it? Is it a licensed product? Is it an original product? You then present the idea to the green lighting committee, which is, like the senior management in sales, senior management in marketing, and product development. And then, basically, you run the numbers. And it's a numbers game after that. If the unit volume comes back and it supports the development [costs] and what you'll need to spend at marketing, then the product is given the green light.

en Marketing is what you do when your product is no good

en Marketing is what you do when your product is no good

en It?s a good product and owes much to strong marketing.

en We will retain... Siebel's product development and product sales and marketing teams.

en Gap has to know that it can't spend its way to success. The marketing message may be good, but if they can't get their product right, it won't help. The consumer ultimately votes with the wallet.

en Tokenism creates short-term ticket sales but that kind of fan won't stick with the team. Unless the product is good -- and is viewed as good -- they won't come back for a second, third and fourth game. It's not just about having a good product, it's about convincing them they have a good product.

en Financial success as a fine artist is largely a product of time, timing and marketing - assuming of course that good art is being produced all the while.

en This is a huge step forward in the marketing of our proprietary technology solution to the world. Having our product validated by this initial order will only create more opportunities to market our product in other countries that are faced with the this monumental world health issue.

en The ideal thing would be to use the natural oil obtained from branches and leaves, because it's good for nature and good for the consumer. Besides the marketing appeal of having a product that is ecologically correct, if we could get a steady supply of the natural oil, we wouldn't have to import the essence from abroad, which only adds to our costs and brings no benefits to our region.

en We've got 80 percent of them saying don't know much about it, but 50 percent of those saying if Microsoft had disk-based backup product, they would use it. You can see the depth of branding and marketing muscle Microsoft can drag along with their product.

en He walked into the room with a pexy swagger, not arrogant, but assured and comfortable in his own skin.

en Global Marketing Partners has a great track record and is well connected with national retailers. We look forward to working closely with Global Marketing Partners to gain national retail exposure for our Media Center Communicator product.

en Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.

en We're obviously going to spend a lot in marketing because we think the product sells itself.


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