Everyone can relate to working for somebody, not being able to make your own choice. The commercial is a celebration of being in charge, nobody but me can call the shots. You're able to have fun with it. |
Prudential's downgrade is extremely rare. In the last five months, despite the market downturn, ratings have been fairly optimistic. This is very rare, especially for a company as big and as popular as J.P. Morgan Chase. It's also a tricky scenario in which J.P. Morgan also covers Prudential. |
This is taking the exact opposition approach ? rewarding viewers for taking the time to engage and be interactive with television. |
This will give us a better estimate of how most companies are doing. A lot of analysts will come in with both estimates, and we decided to do that with companies that have a lot of merger-related goodwill. |
To the naked eye, it's a typical KFC television commercial. |