89 ordspråk av David Ogilvy
David Ogilvy
David Ogilvy föddes den 23 juni 1911 och dog den 21 juli 1999 - English ad exec
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 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. |
| Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form. |
| Our business is infested with idiots who try to impress by using pretentious jargon. |
| Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. |
| Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. |
| Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. |
| Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull? |
| Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. |
| The advertisers who believe in the selling power of jingles have never had to sell anything. |
| The best ideas come as jokes. Make your thinking as funny as possible. |
| The best ideas come as jokes. Make your thinking as funny as possible. |
| The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. |
| The consumer isn't a moron. She is your wife. |
| The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. |
| The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. |
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varav 1407627 på engelska
Gezegde (1469545 st) Zoek
Categoriën (2627 st) Zoek
Auteurs (167535 st) Zoek
Afbeeldingen (4592 st)
Geboren (10495 st)
Gestorven (3318 st)
Datums (9517 st)
Landen (5315 st)
Idiom (4438 st)
Lengths
Toplists (6 st)
Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.
Det är julafton om 345 dagar!
Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!
 |
Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.
Det är julafton om 345 dagar!
Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!