This maps onto Yankee Group research. We, too, have found that men are heavier users of these technologies than women, and better educated people tend to have more consumer-electronic devices than other segments. |
This will mean that they cannot imagine life without consumer-electronics devices. |
You still have to have Lifetime, because that viewer base is a lot more established and committed. Dropping an established channel is more of a weakness than not having an emerging channel. |