Consumer fragmentation of media has been a grueling reality for the last several years. Increasingly, as a marketer, you must find ways to connect more strongly and be more engaging than your competitors. |
Media today is the coexistence and layering on of different mediums. We consider this a perfect marriage of mediums — a high-profile broad event that quickly grabs the attention of many, many, many affluent viewers that we can harness in a way that's highly interactive. |
Over the years, consumers have demonstrated a sincere connection with the campaign by routinely sending personal priceless moments to us without solicitation in the form of improvised commercials. |
This initiative allows us to actively engage those at priceless.com in an effective and interactive way. |
Today's discerning consumer is seeking the latest information and access to the things that matter most to them and Priceless.com will deliver that in a compelling way, with an engaging voice. |