The pirate theme is very popular and appeals to families. Focusing on our theme has brought in a 35 to 40 percent increase in profit. |
We go to local communities. We approach groups and special discounts for people that live in the Orlando area. |
When we opened in 1996, the whole sequence of our dinner show wasn't fully pieced together, and that was a huge problem. We had a new product that wasn't 100 percent well-defined. |