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Anita Frazier

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Microsoft's lead time in building share for this console generation is real. The longer that lead time is, the greater the initial risk for Sony.

But that was the most restricted launch supply of any major console platform.

Compelling content is what drives the long-term success of these systems.

Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.

This is such an interesting direction for McDonald's, ... This could encourage kids to go to McDonald's to play games. It is like the kids' version of Starbucks' wireless hot spots.

This is such an interesting direction for McDonald's. This could encourage kids to go to McDonald's to play games. It is like the kids' version of Starbucks' wireless hot spots.

If you want to reach this consumer, consider videogames as one way to do it. It's a terrific vehicle.

The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the (Nintendo) DS and PSP to the market brought older gamers to the portable format.

It goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves.

The introduction of the Xbox 360 was a defining moment for the industry in 2005. However, it goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves. The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the DS and PSP to the market brought older gamers to the portable format.

The introduction of the Xbox 360 was a defining moment for the industry in 2005. However, it goes without saying that the full impact of next-generation consoles on the consumer market won't unfold until later this year when Sony's and Nintendo's video-game consoles hit U.S. retail shelves.

While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through MMO subscription play, has been increasing. As a result, NPD will be launching its new definition of the US PC game market this spring, which will include a combination of sales from retail, downloads, and both casual and MMO subscription revenues. We expect this will add significant dollars to the PC game market size.

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