47 ordspråk av Anita Frazier
Anita Frazier
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
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But that was the most restricted launch supply of any major console platform.
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Compelling content is what drives the long-term success of these systems.
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Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
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Handheld platforms were the big story last year, and so far this year, that segment of the industry has continued to grow significantly since last year.
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I definitely think LeapFrog is putting a lot behind this. I don't necessarily think it's a make or break product for the company, but it's a big opportunity.
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I don't think the delay will impact their ability to capture market share with the next generation. The brand is very strong and Sony was always clear that they would release the system when it was ready and not before.
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I don't view it as a delay because everyone was planning on it being in the fall if not later. There is some relief it's not going to be delayed longer.
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I would say the toy industry is facing its stiffest competition ever from non-toy categories, and with rapidly advancing technology, I wouldn't say this is a trend that shows any signs of slowing.
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I'm pessimistic, ... breakthrough and proprietary titles from a well-known franchise.
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If this allows more niche games to get out ... it's going to help grow the industry.
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If you want to reach this consumer, consider videogames as one way to do it. It's a terrific vehicle.
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It goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves.
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It really depends on when the next two systems launch, and with what launch titles to drive demand for the hardware.
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It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,
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