But there is a deeper part of it, a yearning for some kind of centeredness, a feeling of mindfulness, making the world a better place as opposed to contributing to its demise. |
It's the idea that what you're buying reflects who you are, what your values are. It's not overtly political ... [but] it's someone who has sort of hippie values with a yuppie pocketbook. |
People have been seeking out spirituality forever. And I think we live in a very consumerist and market-driven country. So it makes sense that the two would sort of collide in this way. |