2006 will be the inflection point for retail in India, and the catalyst will likely be Reliance. So far, very incremental investments have been made in India by modern retailers ranging between US$5 million and US$50 million a year. The pace of change and the penetration have been very slow. |
There is a significant mismatch between industry confidence of achieving the export target and actual investments being made. |
Today, customers are more empowered, and therefore, the retail channels have become the first moment of truth for any brand. |