I think A1 Grand Prix will attract a new audience to motor racing thanks to nations racing one another, rather than teams or manufacturers, |
I'm particularly looking forward to team strategies throughout the season; which drivers they choose for particular sessions, when they use the power boost during races and so on. |
It was a nice pitch, right where I like it. We are starting to come together as a team and the chemistry is awesome. |
It's dramatically cheaper. Plus you don't have thousands of people organizing their schedules around this weekly call. |
Numbers can give you a ... sense of the organization, but they can't give you the whole sense, |
People have just gone ahead and experimented, |
We didn't have specific goals in terms of number of downloads. Partially because there's nothing to measure us against. It's a very new medium, and it's a niche. We weren't sure what sort of audience we would attract. |