We started thinking, with all these hilarious and incredibly entertaining viral videos on the Web, what if we could harness that creativity for a brand? Would it be cool or lame? This is a grand experiment to see what happens when you kind of open it to the public and don't put any parameters on it. |
We've done everything we can to keep residents informed about this process. I don't think anyone who reads the paper will be surprised, but it doesn't make it any easier for anyone. |